HERE ARE THE DETAILS FOR THE TRIP ON WEDNESDAY
- MEET AT ANGEL STATION AT 9.45 AM PROMPTLY.
ATTACHED IS A COPY OF THE MAP WITH WALKING DIRECTIONS
This Friday (21st January) I will be moderating the work which you have completed for me and giving you overall gradings. This means that any outstanding work needs to be uploaded onto your blog by the end of Friday.
If you have been absent for any lessons and have missed tasks then you will need to make sure you have caught up on these tasks.
USING THE ABOVE CLIP- WATCH CHARLIE BROOKER’S INSIGHTFUL IDEAS ABOUT THE GAMES INDUSTRY AND ITS HISTORY. AT LEAST A PAGE OF A4 NOTES.
READ THE ARTICLE IN THE LINK BELOW AND WRITE UP NOTES ON WHAT YOU SEE AS THE GAMES MAJOR POINTS OF SUCCESS.
THEN ONCE YOU HAVE DONE THIS, RESEARCH AND WRITE NOTES ON THE GAMES AUDIENCE (GENDER/AGE/PROFESSIONS/NATIONALITY) AND HOW THEY TARGET THEIR AUDIENCES.
DUE FOR MONDAY 17TH JANUARY
IMPORTANT TERMS TO KNOW FOR THE EXAMS
Definition: A rapid increase in the number of a certain type of product.
Use: There are a number of different gaming formats, each with their own unique qualities – PS3, 360, Wii, DS, PSP, 360 and PC – subsequently Rockstar have to adapt their GTA experience to suit the format. So the PS3, 360 and PC get complete the GTA 4 experience, the DS, PSP and phone get GTA: Chinatown Wars.
Convergence of media occurs when multiple products come together to form one product with the advantages of all of them.
Use: The PlayStation3 is an example of media convergence as it is machine that not only plays game, but can be used to watch Blu-Rays, surf the internet and organise and display digital content such as photos and music.
When old and new media intersect in such a way that the way in media producers and media consumers interact changes.
Use: The consumption of GTA 4 is a good example of media convergence as consumers have used both old and new media to alter the way in which they experience the game. For instance GTA fans have used the internet to create fansites and communities to share tips, stories and experiences about the game. They have also developed their own modifications and shared them over the internet.
Or when two different media types combine to create a new experience.
Use: GTA4 uses licensed tracks for the radio stations in the games combining videogames and popular music to create new realistic experience and environment.
Definition: The interaction of two or more agents to ensure a larger effect than if they acted independently.
Use: Rockstar used synergy in their marketing by timing the release of the first trailer to coincide with the release the first GTA 4 magazine preview which was in the US games magazine Game Informer.
Definition: A marketing technique aiming at reproducing “word of mouth”, usually on the internet and through existing social networks.
Use: Rockstar used viral marketing to increase awareness of GTA 4 by setting up spoof websites designed to be ‘discovered’ by GTA fans who would then spread the word.
Definition: The use of unconventional and low cost marketing strategies to raise awareness of a product.
Use: To promote GTA 4, Rockstar used Guerilla marketing, putting up ‘wanted posters’ over New York, stickers up on notice boards and commissioning works of graffiti that featured characters from the game.
Definition: Absorption into a single firm of several firms involved in all aspects of a product’s manufacture from raw materials to distribution.
Use: Rockstar Games have become a vertically integrated company by buying developers they have previously worked with, such as DMA Design who became Rockstar North and Angel Studios who became Rockstar San Diego. By doing this Rockstar have control over development, funding and marketing of their products.
Third Party Game
A game made by a company that is completely independent from the manufacturers of the console that the game is played on.
Second Party Game
A game created exclusively for a specific console through a contract agreement with the console manufacturer. (The console manufacturer may own a percentage of the studio, but not enough to give it a controlling interest.)
First Party Game
A game created by the console manufacturers themselves or by a developer in which the console manufacturer has a controlling interest (over 51% of shares).
A game engine is a software system designed for the creation and development games.
The software developers who create the game.
The company that funds, market and distribute games that they have developed internally or have commissioned or acquired from an independent games developer. (NB even though most publishers also develop games as well, they are referred to as ‘publishers’ to differentiate them from the companies that just develop games.)
Derived from the words ‘machine’ and ‘cinema’, Machinima is art of filmmaking created by using real-time recording of computer games, virtual worlds or any already-existing 3D digital worlds.
Modding is a slang expression that is derived from the word “modify” and refers to the act of modifying a game to perform a function or to include content not originally conceived or intended by the designer, and then usually shared via the internet.
A game that allows the gamer to ignore the main objectives of the game (usually the Story Mission) and engage in other non-goal orientate activities.